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"After what has been a very difficult year, many consumers are looking for new things to smile about,” Pepsi’s marketing vice president, Todd Kaplan, said in a press release. The company described the taste as “pillowy-soft and sweet” that is ideal for quenching the thirst in springtime.
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The consumer can choose from pink, blue, and orange shades for the marshmallow flavored cola from Pepsi. It was added that this was also created in time for Easter, so it will be coming in bright colored-cans. Also, Pepsi usually tries to make its fans excited by releasing seasonal flavors, and this collaboration with Peeps is the company’s offering for this season. This can be considered an experiment but with a satisfying outcome. The unique collaboration of cola and marshmallow makersĪs per CNN Business, this is the first time that Pepsi is using marshmallows to create a new flavor.
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The product has been dubbed the "PEPSI x PEEPS," and it will offer a combined cola flavor with sweet marshmallow that Peeps is known for. Pepsi is distributing the Peeps flavored soda cans soon, ahead of Easter time. This is surely exciting news for marshmallow fans that also enjoy colas. Pepsi just unveiled the new flavor it created with Peeps.